Bottling the Bronco Spirit
How do you create a purpose-driven brand that speaks to consumers and generates sales? That is the question that students in Western Michigan University’s leadership and business strategy courses answered as they determined whether launching a cause-driven,...
Finding Opportunity in a Vibrant Community
After serving Southwest Michigan for over 147 years, Southern Michigan Bank and Trust has established a strong presence in the Kalamazoo/Portage market. Founded in 1872 and headquartered in Coldwater, Southern serves the five counties of Branch, Hillsdale, Calhoun,...
The 30 honors WMU Business Alumni and Students Making an Impact
The 30 honors WMU Business Alumni and Students Making an Impact From entrepreneurial activists to visionary venture capitalists and everything in between, alumni and students from Western Michigan University’s Haworth College of Business are shaking up some of the...
