Celebrate America 250 Across Southwest Michigan: Fireworks, Festivals & Fourth of July Fun

As America marks 250 years since the signing of the Declaration of Independence, communities across Southwest Michigan are preparing to celebrate with fireworks, parades,...

The Messaging Mistake That Makes Customers Tune Out

Many businesses put themselves at the center of their brand story because they believe credibility is what earns trust. While experience, credentials, process, and values all...

The Silver Tsunami: What It Means for Southwest Michigan Business Owners Over 55

For decades, business owners throughout Southwest Michigan have built companies that serve as the backbone of our local economy. From manufacturing firms and professional service...

Why Every Business Needs a Social Media Strategy

Many businesses today understand that they should be on social media. They create a Facebook page, post a few photos, share an occasional update, and hope customers will engage....

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FIRST & 42: Southwest Michigan First's digital newsletter

keeps you up to date on all the latest business news in our seven-county region.