What If We Started Choosing Each Other?

When you start a business, everyone tells you that you need customers, and of course, they're right; we all have bills to pay. We need people to walk through the doors, purchase...

You Don’t Have to Be Perfect. You Just Have to Be Present

Think about the people who helped shape who you are today. Maybe it was a teacher who saw something in you that you didn’t yet see in yourself. A coach who encouraged you to keep...

Why Video Isn’t Just Marketing—It’s a Growth Strategy

For many years, video was viewed as a luxury. It was something large corporations invested in because they had the budget, while smaller businesses focused on websites,...

The Runway Bet: How RAI Jets Built Their Way Into Aviation

RAI Jets didn't start with a polished brand or a big facility. It started in Sturgis with a family that poured concrete for a living and spent its off hours around an airport...

Tsunami Lab Graduates First Cohort of Future Business Owners

At the first Tsunami Lab graduation, keynote speaker Michael Davenport offered a simple way to think about the people who help a business succeed. Davenport, president and CEO of...

More Than a Moving Truck: How to Make Your Next Move Less Stressful in Southwest Michigan

Whether you’re moving into your first apartment near Western Michigan University, relocating your family across Kalamazoo County, or expanding your business into a new location...

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FIRST & 42: Southwest Michigan First's digital newsletter

keeps you up to date on all the latest business news in our seven-county region.