FIRST & 42

The Messaging Mistake That Makes Customers Tune Out

Many businesses put themselves at the center of their brand story because they believe credibility is what earns trust. While experience, credentials, process, and values all...

Porter Legacy Dunes Opens a New Accessible Lakeshore Experience in South Haven

The Silver Tsunami: What It Means for Southwest Michigan Business Owners Over 55

For decades, business owners throughout Southwest Michigan have built companies that serve as the backbone of our local economy. From manufacturing firms and professional service...

Kids’ Drawings Inspire New Playground

Albion Lands Major Housing Boost

Pipestone Golf Plans $2M Expansion

Northside Housing Project Moves Ahead

Why Every Business Needs a Social Media Strategy

Many businesses today understand that they should be on social media. They create a Facebook page, post a few photos, share an occasional update, and hope customers will engage....

Integrating AI Into Your Workflow

You’re probably using AI already. But is it really helping you? An MIT study published in February reviewed how different professions implemented AI into their workflows. This is...

New Leaders Named at YMCA, Kalamazoo College

Two Kalamazoo institutions have announced new leaders who will help guide their organizations into their next chapters. The YMCA of Greater Kalamazoo has named Ericia Moore as...

Recovery Housing Opens in Battle Creek

4 Flutes Machining Helps Power American Defense

Inside 4 Flutes Machining in Vicksburg, the work is precise, technical and deeply connected to something bigger than the shop floor. Machines move with quiet force. Metal is cut,...

Beacon Kalamazoo Earns Top Honors

May 18, 2026 | Sponsored Content

Beacon Kalamazoo

Beacon Kalamazoo has recently been named one of America’s 100 Best Hospitals by Healthgrades, a leading consumer resource for healthcare quality and provider information. This achievement reflects Beacon Kalamazoo’s commitment to clinical excellence and top-tier...

The Messaging Mistake That Makes Customers Tune Out

Jun 24, 2026 | Chamber Corner

Katie Boertman | Founder + Managing Director of Signal + Story

Many businesses put themselves at the center of their brand story because they believe credibility is what earns trust. While experience, credentials, process, and values all matter, they only become meaningful once customers believe they can trust the business....