FIRST & 42: THE KALAMAZOO REGION’S DIGITAL PUBLICATION COMMUNICATING THE DISTINCTIVE BRAND THAT IS SOUTHWEST MICHIGAN.
Delivered to subscriber’s inboxes on Mondays, its content is fun, free, and real news put together by the communications team at Southwest Michigan First.
Why are we doing this? We consistently hear from those whom we meet with around the region that everything “is going great” in their neck of the woods, but that they have no idea how their neighbor down the road is doing. So, we are getting out our tin cans and string and connecting everyone. Well, since it is the 21st century, we’re emailing what we know.
And since the largest cohort of our workforce is now Millennials and soon to be Gen Zers, we’re sending the news digitally rather than printing it. We want college students, local and relocating college graduates, and young families to have access to what they need to know fast and at their fingertips—meaning on their phone, computer, or watch. Being digital also means that we can change things up on a whim.
So, what’s in it for you? FIRST & 42 tells the region’s positive success stories on topics like business expansions, entrepreneurship, leadership, philanthropy, and quality of life. FIRST & 42 updates you on open jobs and current events. And, it also allows readers to share their own content (for a small price because we can’t do everything for free). It’s a win-win for everyone!
At the end of the day, our hope is that readers of FIRST & 42 will become active participants in the world around them, avid cheerleaders for Southwest Michigan, and join in our mission to make our region the place to make a home, go to work and bring dreams to reality!
FIRST & 42 is published by Southwest Michigan First, a team passionate about creating jobs and cultivating a strong economy in Southwest Michigan.
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