by Eric Ringwelski | Jun 24, 2026 | Chamber Corner
Many businesses put themselves at the center of their brand story because they believe credibility is what earns trust. While experience, credentials, process, and values all matter, they only become meaningful once customers believe they can trust the business....
by Eric Ringwelski | Jun 17, 2026 | Chamber Corner
For decades, business owners throughout Southwest Michigan have built companies that serve as the backbone of our local economy. From manufacturing firms and professional service providers to family-owned restaurants, retail stores, contractors, and agricultural...
by Eric Ringwelski | Jun 10, 2026 | Chamber Corner
Many businesses today understand that they should be on social media. They create a Facebook page, post a few photos, share an occasional update, and hope customers will engage. While simply having a presence on social media is better than having none at all, success...
by Eric Ringwelski | Jun 3, 2026 | Chamber Corner
You’re probably using AI already. But is it really helping you? An MIT study published in February reviewed how different professions implemented AI into their workflows. This is what they found: There is one best strategy for integrating AI into a workflow AI’s...
