News
Kalamazoo Community Foundation Centennial Celebration Set for July 10
The Messaging Mistake That Makes Customers Tune Out
Many businesses put themselves at the center of their brand story because they believe credibility is what earns trust. While experience, credentials, process, and values all matter, they only become meaningful once customers believe they can trust the business....
Porter Legacy Dunes Opens a New Accessible Lakeshore Experience in South Haven
The Silver Tsunami: What It Means for Southwest Michigan Business Owners Over 55
For decades, business owners throughout Southwest Michigan have built companies that serve as the backbone of our local economy. From manufacturing firms and professional service providers to family-owned restaurants, retail stores, contractors, and agricultural...
Kids’ Drawings Inspire New Playground
Albion Lands Major Housing Boost
Pipestone Golf Plans $2M Expansion
Northside Housing Project Moves Ahead
Why Every Business Needs a Social Media Strategy
Many businesses today understand that they should be on social media. They create a Facebook page, post a few photos, share an occasional update, and hope customers will engage. While simply having a presence on social media is better than having none at all, success...
Integrating AI Into Your Workflow
You’re probably using AI already. But is it really helping you? An MIT study published in February reviewed how different professions implemented AI into their workflows. This is what they found: There is one best strategy for integrating AI into a workflow AI’s...
New Leaders Named at YMCA, Kalamazoo College
Two Kalamazoo institutions have announced new leaders who will help guide their organizations into their next chapters. The YMCA of Greater Kalamazoo has named Ericia Moore as its new President and Chief Executive Officer. Moore will begin the role in mid-July and...
