The Southwest Michigan First Chamber brought together small business owners, entrepreneurs, nonprofit leaders, and community partners on Thursday, September 17 at Western Michigan University’s Dalton Recital Hall for the 2026 Chamber’s Choice Small Business Conference and Celebration. Hosted in partnership with Varnum LLP and Kabundant, this year’s event centered on the theme Small Is Your Superpower, celebrating the people and organizations making an impact across greater Kalamazoo.
Keynote speaker Shawna Suckow, CSP, author of Small Is Your Superpower, shared how small businesses can turn their size, personality, and connection to customers into a competitive advantage. Breakout sessions from the Michigan Retailers Association, Michael Prebenda of Evergreen Hill, LLC, and a5 Branding & Digital explored differentiation, understanding your audience, and competing for attention. The afternoon culminated with the 2026 Chamber’s Choice Awards, presented by LMCU.
2026 Chamber’s Choice Award Winners
Congratulations to all of the 2026 Chamber’s Choice Award winners, finalists, and nominees, and thank you to the sponsors and community partners who helped make this year’s celebration possible.

