What started as a new fundraiser just a year ago is already becoming a highly anticipated annual event. The Goodwill Golf Classic is back for its second year, and organizers are aiming to grow the tournament from 80 golfers to a full 144-player field. But beyond the fairways and friendly competition, this event directly supports Goodwill Industries of Southwestern Michigan’s mission to equip individuals with the tools and training needed to build a better future.
Last year’s tournament also became a platform for awareness, offering participants a firsthand look at Goodwill’s impact. For many, it was the first time they had heard about the GED program and the resources available to help people overcome employment barriers. “Our Golf Classic is focused on raising awareness of adult education and employment needs in our community,” said Stacie Jackson, Director of Marketing & Communications at Goodwill SWMI. “Last year, many of our guests learned about our GED programming for the first time. It was great to share our stories of success.”
The funds raised from this event are directly reinvested into Goodwill’s mission, going toward remodeling and expanding classrooms for workforce development training. These spaces are designed to provide individuals with the skills they need to enter or re-enter the workforce, from resume-building workshops to hands-on technical training. The event also serves as a bridge between Goodwill and its corporate partners, creating opportunities for businesses to get involved in supporting local workforce initiatives. “We desire for you to see the behind-the-scenes impact of Goodwill, both locally and nationally,” Jackson added. “It’s about giving our community a firsthand look at how their support translates into real opportunities for people in need.”
The competitive energy on the course is undeniable. Last year’s tournament saw an unexpected hole-in-one, an early highlight that set the tone for an exciting day. The mix of corporate sponsors, vendors, community leaders, and passionate individuals created an atmosphere that balanced competition with purpose. While the tournament is growing in size, organizers are equally focused on deepening engagement, making sure participants not only enjoy a round of golf but leave with a better understanding of Goodwill’s work and mission.
Beyond the game, this event is a chance for people to connect. Golfers will have the opportunity to meet individuals who have directly benefited from Goodwill’s programs, network with professionals who share a passion for supporting the community, and see firsthand how their involvement is making a difference. Unlike many charity tournaments, the Goodwill Golf Classic is built around a specific mission—helping people overcome employment barriers through education and job training. Every dollar raised helps fund programs that make this possible, providing pathways to meaningful employment and financial stability.
“The real goal is to offer a great engagement opportunity,” Jackson explained. “We want participants to leave feeling more connected to our mission, knowing that their involvement is helping change lives. The financial support will follow, but the first step is creating that meaningful connection.”
Whether you’re a seasoned golfer, a local business looking to give back, or someone eager to make an impact in your community, the Goodwill Golf Classic is a chance to do just that. It’s a day to enjoy great company, good competition, and the knowledge that every swing is helping to create opportunities for others.
Sponsorship opportunities are also available for businesses and organizations looking to gain visibility while supporting a vital cause. Options range from Platinum Event Sponsorships, which include prominent branding opportunities and two foursomes in the tournament, to Tee Hole Sponsorships that provide brand recognition on the course. Sponsors will be featured in event marketing, social media, and print materials, ensuring meaningful exposure while directly contributing to workforce development initiatives.
Learn more about available sponsorship opportunities, or contact Brenda Conlogue at golfclassic@goodwillswmi.org for more details.
About Goodwill Industries of Southwestern Michigan
Goodwill Industries of Southwestern Michigan is dedicated to empowering individuals through education, job training, and employment opportunities. By providing access to workforce development programs, digital learning labs, and career services, Goodwill helps people overcome employment barriers and build sustainable futures. Every purchase, donation, and event participation supports this mission, fostering economic growth and strengthening the community. To learn more, visit www.goodwillswmi.org.