Looking for a place where you can grow your career and enjoy life? Welcome to Thrive in Southwest Michigan, a regional talent attraction campaign that’s putting our seven counties on the map as the place to live, work, play, and thrive.

With support from the Michigan Economic Development Corporation (MEDC) and the state’s bold “You Can in Michigan” initiative, the Thrive campaign shines a spotlight on everything that makes the Southwest Michigan region so special. We’re talking about career opportunities in high-demand industries, like technology, healthcare, education, and advanced manufacturing—all paired with high quality of life and a cost of living that’s below the national average.

Seeking Career Growth

Thrive is designed for young and mid-career professionals actively looking to grow their careers in a state with plenty of opportunity. We’re reaching beyond Michigan into Wisconsin, Illinois, Indiana, and Ohio to show why Southwest Michigan beats the hustle and grind of bigger cities. See why job seekers are choosing to call our region home here.

Why Here? Why Now?

Here in Southwest Michigan, average commutes are 20 minutes or less, housing is affordable, and traffic jams are virtually nonexistent. Instead, you’ll find over 80 sparkling public lakes, a thriving arts and culture scene, year-round outdoor adventures, and, of course, the breathtaking beauty of the Lake Michigan shoreline. Add in four distinct seasons and a welcoming community spirit, and you’ve got a lifestyle that is as inviting as it is attainable.

The Bottom Line

Those who are chasing the next big promotion, planting roots with family, or simply looking for a higher quality of life, will find all that and more right here, in a place that’s affordable.

Come thrive in Southwest Michigan.