The holiday shopping season is approaching, and Greater Kalamazoo is making it easier than ever to support local businesses. From November 25 through December 5, Shop Local Greater Kalamazoo Week will bring special savings, locally made gifts, and opportunities to shop small throughout the region.

During the 11-day promotion, shoppers can enjoy 25% off sitewide with promo code SHOPLOCALWEEK at shoplocalgreaterkalamazoo.com, an online marketplace connecting customers with local makers, growers, and retailers. The discount is sponsor-funded, meaning participating businesses receive the full value of their sales without covering the cost of the promotion.

The marketplace features everything from handmade goods and clothing to specialty foods, home décor, and holiday gifts. Shoppers can also explore curated gift collections or purchase Shop Local Greater Kalamazoo e-gift cards, giving recipients the freedom to choose from participating local businesses. It’s also an opportunity for employers to recognize employees and clients with gifts that support the regional economy.

Small Business Saturday takes center stage on November 28, offering another opportunity to support the businesses that make Greater Kalamazoo unique. In downtown Kalamazoo, shoppers can explore local storefronts, restaurants, and cafés along South Kalamazoo Mall from 9 a.m. to 9 p.m. The celebration will also feature complimentary shopping bags while supplies last and Downtown Dollars giveaways throughout the event.

With Shop Local Greater Kalamazoo Week spanning Black Friday, Cyber Monday, and Giving Tuesday, shoppers have plenty of opportunities to keep their holiday spending close to home.

Explore the Shop Local Greater Kalamazoo marketplace or learn more about Small Business Saturday in downtown Kalamazoo.